“It was a great pleasure to work with Emil. He is a professional in every situation and one of the most creative people I know. He is playing phenomenally with words and builds campaigns that sell in a brand-building way. I recommend his skills to every ambitious marketing task!”
Digital Marketing Specialist & Copywriter
I was recruited to build ShadowBet’s brand identity and the website from scratch.
I started with the creation of the brand story, brand character, brand hero, tone of voice, communication strategy and the gamification system idea.
The next step was the development of the complex casino platform and gamification system. My part was the creation of the sitemap, wireframes, copy, and the supervision of layouts production.
EXECUTION OF ADVERTISING CAMPAIGNS
Once the platform was live, I was responsible for the preparation and the execution of advertising campaigns in 6 language versions. Following the marketing calendar, I was preparing briefs and supervising the production and distribution of content throughout our marketing channels: Email, SMS, Social Media, and Affiliate network.
ShadowBet has become well known and successful brand. The company continues to grow and keeps winning relevant prizes – e.g. the AskGambler’s Best Casino of the Year Players Choice Award 2017.